tag:blogger.com,1999:blog-1354191651322376251.post1565829134908354831..comments2023-10-07T03:24:51.098+11:00Comments on midwivesVictoria: AHPRA ACTION Campaign: enough is enough!Unknownnoreply@blogger.comBlogger3125tag:blogger.com,1999:blog-1354191651322376251.post-31976050870504430712014-05-29T14:58:05.547+10:002014-05-29T14:58:05.547+10:00The AHPRA response to the questions about birth st...The AHPRA response to the questions about birth stories is FAQ#11 under advertising at <br />http://www.nursingmidwiferyboard.gov.au/Codes-Guidelines-Statements/FAQ.aspx Joy Johnstonhttps://www.blogger.com/profile/16475164378153618715noreply@blogger.comtag:blogger.com,1999:blog-1354191651322376251.post-26216397366115776232014-03-26T18:15:54.812+11:002014-03-26T18:15:54.812+11:00the latest news from medicalobserver.com
Doctors ...the latest news from medicalobserver.com <br />Doctors win: AHPRA backflips on web reviews<br /><br />26th Mar 2014<br />Andrew Bracey <br /><br />THE Medical Board of Australia has yielded to pressure from doctors over confusing advertising and social media rules, promising to change the wording of guidelines relating to unsolicited online testimonials.<br /><br />In a statement issued on Wednesday afternoon, the board said it had decided to change the advertising guidelines to be clearer about the use of testimonials. <br /><br />“The board has decided that the guidelines need to change to make it clearer that practitioners are not responsible for removing (or trying to have removed) unsolicited testimonials published on a website or in social media over which they do not have control,” it stated. <br />...<br /><br />The question that comes to mind is, will the AHPRA Advertising Guidelines be changed across the 'boards', or is this just for doctors?Joy Johnstonhttps://www.blogger.com/profile/16475164378153618715noreply@blogger.comtag:blogger.com,1999:blog-1354191651322376251.post-56098837080078142152014-03-26T11:30:01.194+11:002014-03-26T11:30:01.194+11:00Anyone who is unclear about what a testimonial in ...Anyone who is unclear about what a testimonial in advertising is, the recent issue of Aust Midwifery News, p5, advertisement for a breast pump:<br />"The more comfortable and relaxed I am, the more my milk seems to flow" Monica, mother of newborn Oliver.<br />That is quite legal, it's not advertising a health professional's practice.<br />If I used the same (purported) testimonial, and applied it to my midwifery practice, advertising my services either online or on paper, it would be in breach of the legislation, and I could expect a call from AHPRA, and a $5000 fine if I refused to comply.<br />BUT, if Monica, mother of newborn Oliver, wrote the same words on a social media group, indicating that I her midwife had some part to play in her sense of success (which I hope I do), then according to the new Advertising Guidelines that statement would be a testimonial even though it was unsolicited, and I would be required to take steps to get it taken down. According to the NMBA FAQ, it is clearly outside my control, and is not advertising, so it's not a testimonial.<br /><br />If you have contact from AHPRA about the new advertising guidelines, I'm sure the Australian College of Midwives and others in the midwifery profession will be interested.<br />Joy Johnstonhttps://www.blogger.com/profile/16475164378153618715noreply@blogger.com